With the emergence of video sharing websites, and the need to watch videos rather that look at photos, the YouTube.com has made it to the top by satisfying the users’ needs by offering new videos, funny videos, smart videos and allowing the owners to share them all over the net for the purpose of expanding widely at the lowest possible cost through simple uploading. What looks now like the biggest video sharing community, is in fact the biggest data store of sports videos from all over the world, containing absolutely all type of sports from every nation. For example, by clicking football videos or racing videos, thousands of thumbnails will be listed, marking the availability of a huge number of movies to watch for free.
The youtube network was established by 3 employees, having quit the PayPal firm in 2005; on November 2006, the YouTube.com was purchased by the best search engine in the world, Google.com, for a sum of 1.65 billion Dollars, and is currently working as a subordinate of Google.com. Based in California, the youtube.com operates while using Adobe Flash Video technology which allows the display of different videos types such as including TV clips, movie clips and music clips not to mention the provision of homemade and amateurs’ videos where blogging, ranking and commenting are free options.
The majority of youtube videos are uploaded by individuals; note that the biggest part of these movies are related to sports; furthermore, a marketing strategy has been applied through the youtube channels especially by major companies such as ESPN, CBS, BBC, UMG, Sony and other giants in video production world. The primary goal is to post their videos online and circulate them all over the internet, which grabs additional advertising power, more brand awareness and reduces the cost spent on marketing and segmentation since the youtube.com grant the opportunity of categorizing your videos. Based on the free and public videos, we can find find any football goal, any NASCAR crash, any NBA slam dunk as well as any NFL Touchdown onto the youtube by simply searching the right word.
In order to post your video, you have to register; yet, unregistered viewers can only watch videos without being able to comment, rank or share it with friends. The good part of youtube is that it deletes and blocks adulteries and porno movies in order to keep the environment suitable for all the ages. Therefore, violent movies, sex movies and similar adult videos are only allowed to users with an age that exceeds 18.